Who is Decorum?

Who is Decorum?

February 2021 – Blog

Decorum has been the top brand in Dutch floriculture for 21 years. In flowers and plants. 55 of the Netherlands' best growers sell their best products from the nursery in Decorum packaging. Do you already have a Decorum product in your home?


Our story is special. It is a story of courage. Of vision. Of big dreams. And of decisiveness. In 1995, progressive growers had a clear vision of the future. In this future, growers themselves took control. Forward through the chain, straight to the consumer - that was the dream. A quality brand that would be unparalleled. A wide range of products that is unique. Something for everyone. But only top quality. They didn't do it for less. What began as a dream in 1995 is now a reality by 2020. We call that dream Decorum. A strong corporation of more than fifty growers. The first premium brand in floriculture. Only the most beautiful and best flowers and plants are marketed under the Decorum brand. Sustainably grown. In doing so, we fulfil our mission - to make consumers happy with beautiful flowers and plants. Flowers that celebrate happiness. But also flowers that offer comfort in difficult times. Plants that contribute to a healthy living environment. And plants that take you to exotic places.



Be considerate of me. I am alone. That is an assignment of Mother Nature... Cleaner energy makes our world a better place. The sun and geothermal energy are our greatest friends. All Decorum growers are committed to energy efficient production. Decorum growers use massive amounts of solar panels, geothermal heat and residual heat to heat their greenhouses. 

Decorum growers have heard this message loud and clear. Achieving an MPS or Global GAP certificate massively proves that we believe in deeds. Decorum growers use as many organic crop protection agents as possible and also natural agents (such as insects) to combat diseases and pests. In 2021, all Decorum growers will also obtain a social certificate. Our growers take care of their environment; both man and nature.

Decorum growers want to use as little plastic and non-durable materials as possible. For example, Decorum labels are already partly made of recycled plastic, as are the pots. Almost all the pots used are made of 90% recycled plastic. But Decorum growers look beyond packaging materials and pots. Plastic trays are also made of 90% recycled plastic. 


The latest agricultural and horticultural techniques are used in our greenhouses to make the most efficient use of the available resources. This benefits the focus on sustainable entrepreneurship. Continuous development is in our genes and that is what the Dutch horticultural sector is known for worldwide. Click here for knowledge videos.

Product innovation is an important cornerstone of Decorum. Decorum's growers are constantly searching for new and improved varieties. This is achieved through in-house breeding within the nursery but also through close contact with breeders. Decorum's latest products can be found on our website.

A wide range of products

A wide range of products from 55 growers is offered under one name: Decorum. Green plants, flowering plants, small, large, thick, thin, large-flowered, small-flowered, striped or spotted. No fewer than 4,500 different varieties are offered under Decorum. For all these plants and flowers, the grower has selected his best plant or flower for the Decorum brand.

Here are a few facts:

  • 63 different flowering plants from 20 different growers
  • 92 different green plants in pot sizes 6 - 35
  • 30 different main flower categories from 25 growers
  • 154 main categories of flowers and plants

With a big smile

Are you curious about how our growers work behind the scenes? Or what a nursery looks like from the inside? Visit our Youtube page with various 'Behind the scenes videos'.

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