Successful first Summer Fair at World Horti Center

Successful first Summer Fair at World Horti Center

From 12 to 15 June the third edition of the Summer Fair took place at the World Horti Center (WHC) in Naaldwijk. The cut flower range of Decorum was presentet during the Summer Fair.

The fair is organized for exporters and retailers, who can get introduced with the assortment, novelties and concepts of Decorum. The new webshop was also presented, in which it is possible to choose the packaging itself.


All cut flowers growers from Decorum were present on Wednesday, 13 June. They presented the most beautiful products they offer under the Decorum quality label. Top Floral Designer Hanneke Frankema provided a good dose of inspiration and made live flower arrangements with products from the Decorum range.


Decorum organized the Summer Fair in collaboration with WHC participants Zentoo, Floricultura, Van den Bosch Flowerbulbs, Smit Kwekerijen, Forever Plants Group, Air So Pure, Primula Touch Me and Stolk Brothers. Together with the Summer Fair, the Flower Trials and the Eminent Food Open Days also took place and there was a lot of international visitors from the GreenTech Amsterdam. With almost 2,000 visitors it was a dynamic week in the WHC. We look back on a successful third edition of the Summer Fair!

Watch here the Summer Fair aftermovie:

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