Friday 26 April 19 Russian top Floral Designers, including Andrew Filonenko, visited various Decorum growers. They are here to get acquainted with the Dutch floriculture sector. The group was very impressed by the quality of the Decorum products. This inspirational tour is meant to get to know each other better and to inform the florists from the source of the product.
The Russian delegation visited Arcadia Chrysanten, Orchios, Montana Lisianthus and Moerman Lilium. Besides a look in the greenhouse, there was also a lot of useful information shared. Co-organiser Warja Abrosimova of Dekker Chrysanten played an important role, by communicating the information from our growers well in Russian and vice versa.
Afterwards Decorum organized a delicious lunch and a Masterclass at the World Horti Center. The Masterclass was given by Art Director of 7 Flowers, Olga Sharova. A nice assortment of Decorum products was used for this. The florists can thus literally experience the pay off of Decorums 'Feel the quality'.
The visits to the growers have been organised following the florist show at 7 Flowers in the autumn of 2018.